Super Coupe Aims to Burst Tt's Bubble ; From Concept Car, in 2007, to Production Reality Today, Peugeot has Ditched Its Central, or Double-Zero Naming System, to Introduce an Affordable, Crowd-Stopping Coupe - the Rcz - That Heralds a Refreshed Brand Identity.

Lincolnshire Echo › June 25, 2010

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Summary

You can count the number of ground-breaking cars that have made the transition from show-stopper to production on the fingers of one hand, so Iain Robertson grabbed the chance to drive Peugeot's RCZ on British soil.

Analysing the emotive triggers that car buyers latch onto goes someway towards explaining the logic behind some of the world's most memorable machines.

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Super Coupe Aims to Burst Tt's Bubble ; From Concept Car, in 2007, to Production Reality Today, Peugeot has Ditched Its Central, or Double-Zero Naming System, to Introduce an Affordable, Crowd-Stopping Coupe - the Rcz - That Heralds a Refreshed Brand Identity.

Normally the preserve of prestigious brands, which can afford to divert funds and attention away from their more prosaic model lines, the volume carmakers seldom delve into this "unknown" territory for numerous reasons, most of which revolve around a fear of diluting mainstream expectations.

Yet, French manufacturer Peugeot probably h...

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