Summary
SOPER BMW and Mini customers enjoyed a busy weekend at the Roman Way, South Hykeham, dealership in Lincoln. As part of BMW's national campaign, anyone interested in discovering the "Joy" of driving a BMW had the opportunity to do just that over a 25-minute test route.
Marketing manager Jo Hoyles said: "The idea was to get people who don't normally drive BMWs behind the wheel of our prestige brand - perhaps for the first time.See the full content of this document
Extract
Visitors Taken for a Joy Ride
"We had 16 cars available, and over the two days, around 150 people took advantage of this great o...
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